All
technology companies are fighting to get high market share by introducing new
tablets with advanced technology features. Today, market is highly profitable
but a bit inflexible too in gaining market share. Question is that why
Microsoft failed in gaining high market share even they introduced highly
competitive surface tablets as compared to Apple’s and Samsung tablets. Answering this question needs to evaluate
everything about surface tablets from its launching to the selling points.
According to market analyst, the first problem with
this failure was the launching time period of Microsoft Surface Tablet.
Microsoft Surface Tablets are powered with Windows 8 and Window RT which were
launched in the month of October 2012. According to analyst it was the worst
time period for introducing any new thing in the market and hence consumers
could not make them familiar to these windows. Markets analysts noticed that operating
Microsoft Surface Tablets requires an orientation or in other words it requires
time to completely understand it because of its new Window versions as compared
to other tablets already available in the market which are powered with Window
7.
Microsoft
Surface Tablet is Microsoft’s first ever introduced Tablet in its history.
Keyboard is also available as optional with Microsoft Surface Tablet.
Microsoft Surface Tablet is powered with any of
above operating systems (Windows 8 or Window RT), consumers are not even much
familiar with those windows and hence people fells difficulty in operating
Surface Tablets as compared to Apple’s and Samsung’s Tablets which are powered
with Windows 7. Another highly confidential report by BloomBerg said, Microsoft
first tablets (Microsoft Surface Tablet) is failed in getting its desired goal
in the market.
Sale of Microsoft Surface Tablet
and their prices till the end of 2012
Microsoft
Surface Tablet (Powered with Windows RT)
- Price – ($499
for 32GB and $599 for 64GB )
- Sold – 1 Million
devices only
Microsoft
Surface Pro Tablet (Powered with Windows 8)
- Price – ($899
for 64GB and $ 999 for 128 GB)
- Sold –
approximately 4 million devices
Today Microsoft is continuously changing its
products and features added. Currently Microsoft is working on making windows
based tablets for competing tablets available in Android or iOS. Microsoft is
working very hard to increase its market share in tablets competitions. Apple
and Samsung are market leaders in the field of tablets and Microsoft is an
emerging company in this field, hope for the best that entering of Microsoft in
manufacturing tablets with its own operating system windows will be beneficial
for consumers in quality and price reduction benefits.
Microsoft
had sold a million Microsoft Surface Tablets till the end of last year. Market
analysts are now predicting a high growth for Microsoft tablets in coming years
with fastest markets share, IDC (a research company) reported.
Microsoft should overcome this problem in future in
order to get highest attention of consumers in a widest but rigid market. It
could be said that now tablets will be manufactured by many other companies for
making tablets like Microsoft Surface Tablet. Microsoft has issued licenses to
other companies for manufacturing of its operating system. Companies will
definitely get benefit of this offer and will make tablets like Microsoft
Surface Tablet.
Let’s see what's happening to Microsoft and its
share in coming quarters and years. Stay connected with my blog and read latest
information regarding Microsoft and its latest tablets.
